Content Management - Technology Guide
Introduction
CMS is a key internet technology that powers dynamic websites, maximising your site’s impact. This article will list some of the popular CMS technologies and how they differ from each other. Finally we look at Sitecore, the leading CMS package for the Microsoft Platform and consider the benefits for various sizes of business. If you would like to read an introduction to what Content Management Systems do then you can read this non-technical article. CMS technologies are numerous and diverse. For example, Joomla!, Mambo and FarCry hail from the open source sector and are popular PHP web site technologies for Perth businesses. This is not surprising as some of the key contributors to Joomla! and Mambo live and work in Australia. FarCry has been used by some of Australia’s largest private businesses and charitable organisations. Joomla! and Mambo derive from the same code base, but recently diverged, which causes some confusion as users are unsure which is now the leading product in the open source market. Open source is a low cost option for acquiring software when you don’t need professional support and Perth based services. Ignia has seen a steady migration away from open source systems though to commercial strength CMS offerings from companies such as Sitecore and RedDot. Websites are a critical part of any company’s marketing effort, customer service offering and business to business communication pathways. Companies therefore value professional support and locally based services. Having a commercial market leading CMS underpinning your website will make a big difference to how popular your website is and how easy it is for search engines to guide visitors to it. Sitecore is a strong website Content Management System (CMS) that empowers web solutions from informational sites through to complex internet portals. RedDot similarly enables the creation of dynamic website systems. The general feeling across the Perth community is that Sitecore is very easy to do business with and therefore adoption of Sitecore is growing rapidly throughout both Perth and Australia. Sitecore is already established as a leading web content management technology in Europe and the US and has been adopted by many global organisations, including Siemens, Toshiba, Thrifty and Microsoft. Enterprise Content Management (ECM) and Content Management Systems are closely linked. Enterprise Content Management describes many aspects of content management in the context of a large organisation, or the need to manage many diverse types of information such as the field of records management, knowledge management, document management and collaboration. Enterprise Content Management is an umbrella under which you will see RedDot, Sitecore, Documentum and a host of intranet solutions appear. Due to the current boom in WA, Perth businesses are experiencing growing pains and are keen to leverage their websites as a valuable web communication medium. Perth has a high adoption rate of CMS systems as they enable companies to keep their website up to date with news, frequently changing articles, job descriptions, tender announcements and a myriad of other information types. Sitecore allows non technical people simple and easy control over their web content. Sitecore has also proven very popular with Not for Profit Organisations as they have very favourable pricing for charities. A business function that makes the most use of Content Management Systems such as Sitecore and RedDot is the Public Affairs or Corporate Communication department. These departments are faced with the enormous challenge of keeping website, intranet and extranet sites current with up to date information. People in these departments are typically non-technical and need to be able to get news and event information out to the masses quickly. Corporate communication requires clear and timely information to be sent to staff and contractors, keeping them abreast of current events and changing circumstances in the corporate environment.Contact Ignia today, your SharePoint, Intranet, Extranet & Content Management experts in Perth
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