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Breastscreen WA

Case Study

About the Project

THE CONCEPT & CHALLENGE

MAKING A LIFE-SAVING SERVICE ACCESSIBLE TO ALL WOMEN.

BreastScreen WA (BSWA) is the only accredited screening mammography service in Western Australia, providing free screening mammograms to asymptomatic women aged 40 and over. Since 1989, they have helped perform more 1.5 million screening mammograms and detected more than 9,000 breast cancers. But there was still work to be done in ensuring that the BSWA website was fully accessible to any women trying to access it – including on mobile and tablet. Ignia was ready for this important challenge.

The Solution

SEE WHAT WE DID THERE

A USER-CENTRIC APPROACH TO AN IMPORTANT SERVICE.

Fiona Smith (Project Coordinator at BSWA) explains, “One of the other key elements was the need for the site to be responsive across any mobile or tablet device.” Sitecore was chosen as the preferred platform for the rebuild, and Ignia embarked on an ambitious process of engaging stakeholders and prototyping solutions. Balancing the requirements of the many BSWA stakeholders, their customers, and the technology platforms was key. “One of the fastest way to engage users and stakeholders during the design process is by using paper prototypes,” says Trent Cain, Leader User Experience designer at Ignia. “These enabled rapid design iterations and user testing to ensure the website is designed to cater directly to BSWA clients.”

The Results

ANOTHER GREAT OUTCOME

A SEAMLESS ROLLOUT FOR A LIFE-SAVING RESULT.

From intuitive and easy navigation, to accessible online booking systems and customer-friendly feedback systems, the BSWA has had an extremely well received relaunch into the market. In fact, the original target of 5,000 online bookings was quickly exceeded within the first 6 months of operation, and the awareness of the BreastScreen WA brand has been strengthened by the rise of the new and improved, mobile-friendly traffic.